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September 2009
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Archive for September, 2009
Featured Question
Price of food safety
Posted by Mary from Chicago, IL, US on September 23, 2009
Will Kraft’s food safety initiative increase the retail price of its products?
No. Food safety is built into our products from the beginning. It is incorporated in every step. Safety and quality are the first considerations when developing a new product. When consumers pay for a particular product, they buy the whole package – including the safety factor. We wouldn’t produce a food without it.
Kraft’s food safety
Posted by Gary from Albany, NY, US on September 23, 2009
Will consumers recognize Kraft’s food safety initiative in terms of packaging, in-store presence, or promotions?
Generally not. We strongly believe that providing a safe food supply is the cost of doing business. We do not use food safety as a marketing tool. It is ingrained in everything we do. We start with safe food and then we work from a quality and consumer preference on top of that. Consumers going into the grocery store would not see anything different.