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Kraft’s food safety
Posted by Gary from Albany, NY, US on September 23, 2009
Will consumers recognize Kraft’s food safety initiative in terms of packaging, in-store presence, or promotions?
Generally not. We strongly believe that providing a safe food supply is the cost of doing business. We do not use food safety as a marketing tool. It is ingrained in everything we do. We start with safe food and then we work from a quality and consumer preference on top of that. Consumers going into the grocery store would not see anything different.