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Krafts Foods, Inc

Kraft Foods Occasion Based Marketing

sponsored by Krafts Foods, Inc

Trips and occasions
Posted by Henry from San Diego, CA, US on April 8, 2010

How are you leveraging the scale of Kraft Foods?

We have an amazing line-up of brands that consumers love. In fact, 99% of households have a Kraft Foods product in their home. The diversity of our portfolio is one of our core strengths, and we are constantly looking for ways to leverage our scale.

We leverage our breath and depth of insights across our broad portfolio to provide shopper solutions via our Consumer Experience assets such as KraftFoods.com and Food & Family magazine. At the Customer Team level we leverage our scale by providing supply chain solutions that make shopping our portfolio easier and shopper marketing programs that provide new ideas in-store.

Another way we are leveraging scale is by banding together to help a great cause. At Kraft Foods we are passionate about helping to eliminate hunger in America. We have been working with Feeding America for 25 years and are excited to be stepping up this partnership in 2010.