At Kraft Foods we are continually looking to identify and leverage consumer and shopper insights. We believe that we will be more successful by partnering with key retailers to provide solutions for our shoppers’ needs. The combined equity of Kraft Foods and our retailers is stronger than either one of us alone.

We are also in the process of developing a more holistic view of the consumer and her shopping behaviors. In the past, those insights were somewhat separated. We are now working on bringing them together for even greater insights in understanding the path to purchase. This will allow us to better address and anticipate future behaviors as well as what resonates best at the time of purchase.