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	<title>Supermarket News</title>
	<link>http://expert.supermarketnews.com/kraftfoods-occasion-based-marketing</link>
	<description>Just another ATE weblog</description>
	<lastBuildDate>Tue, 25 May 2010 12:42:42 +0000</lastBuildDate>
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	<item>
		<title>New Shopper Marketing Programs</title>
		<description><![CDATA[Does occasion-based marketing lead you to new shopper marketing programs or is it a bigger idea than that?  ]]></description>
		<link>http://expert.supermarketnews.com/kraftfoods-occasion-based-marketing/2010/05/25/new-shopper-marketing-programs/</link>
	</item>
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	<item>
		<title>Shopper Insights Making a Difference at Retail</title>
		<description><![CDATA[How do you measure whether shopper insights are making a difference at retail?  ]]></description>
		<link>http://expert.supermarketnews.com/kraftfoods-occasion-based-marketing/2010/05/24/shopper-insights-making-a-difference-at-retail/</link>
	</item>
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	<item>
		<title>Shopper insights</title>
		<description><![CDATA[What is the Kraft Foods’ vision for Shopper Insights? ]]></description>
		<link>http://expert.supermarketnews.com/kraftfoods-occasion-based-marketing/2010/04/10/shopper-insights/</link>
	</item>
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	<item>
		<title>Trips and occasions</title>
		<description><![CDATA[How are you leveraging the scale of Kraft Foods? 
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		<link>http://expert.supermarketnews.com/kraftfoods-occasion-based-marketing/2010/04/08/trips-and-occasions/</link>
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	<item>
		<title>Contact info</title>
		<description><![CDATA[If a retailer wants to know more or more specifically about this study and others, what should they do?  
 ]]></description>
		<link>http://expert.supermarketnews.com/kraftfoods-occasion-based-marketing/2010/04/07/contact-info/</link>
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