Absolutely! Since we started this journey, a key goal for us was to demystify this whole thing called eCommerce for our customers – viewing emerging technologies and capabilities through the eyes of a grocery merchant. You certainly don’t have to be a rocket scientist to get into eCommerce. But the technology curve is pretty steep and fast-paced. When you think about it, just six years ago, there was no such thing as YouTube, FaceBook or Twitter – and most of us were tethered to a wire if we wanted to get online. It used to be that we followed the Internet. Now it follows us!

There are some very valuable shoppers in the marketplace that would be amenable to online shopping if they had the opportunity. So I would highly encourage retailers to make eCommerce a strategic imperative – both in terms of merchandising and sales.