Availability
Posted by Bethany from christine.weremy@penton.com on July 19, 2010
Should everything in the store be available for online shopping?
That depends on your business model. If you are delivering via multi-temp truck, or plan to offer a pick-up only model, yes. If you are not, you should probably stick with non-refrigerated offerings. Another thing to consider would be an “Endless Aisle” approach -- where you actually offer MORE than what you stock in store. This can be accomplished via www.amazon.com






