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	<title>Supermarket News</title>
	<link>http://expert.supermarketnews.com/kraftfoods-online-grocery</link>
	<description>Just another ATE weblog</description>
	<lastBuildDate>Tue, 20 Jul 2010 20:31:18 +0000</lastBuildDate>
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	<item>
		<title>Getting Started</title>
		<description><![CDATA[You've said that getting involved in e-commerce is important and the big outfits are certainly following that advice.  But what is the first and most important thing that independent operators with just one or two stores must do to get started?  Please keep in mind that we have limited budgets, minimal experience with [...]]]></description>
		<link>http://expert.supermarketnews.com/kraftfoods-online-grocery/2010/07/20/getting-started/</link>
	</item>
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	<item>
		<title>Availability</title>
		<description><![CDATA[Should everything in the store be available for online shopping?  ]]></description>
		<link>http://expert.supermarketnews.com/kraftfoods-online-grocery/2010/07/19/availability/</link>
	</item>
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		<title>Adding Resources</title>
		<description><![CDATA[If our company adds eCommerce to the retail offering, should we add an executive to focus exclusively it, or should we use existing staff?  ]]></description>
		<link>http://expert.supermarketnews.com/kraftfoods-online-grocery/2010/07/19/adding-resources/</link>
	</item>
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	<item>
		<title>eSales for retail offer</title>
		<description><![CDATA[I don’t know much about adding eSales to my retailing offering. Is it really a good idea?  ]]></description>
		<link>http://expert.supermarketnews.com/kraftfoods-online-grocery/2010/06/16/esales-for-retail-offer/</link>
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		<title>Shopper loyalty card importance</title>
		<description><![CDATA[How important is having a shopper loyalty card to success with eSales?  ]]></description>
		<link>http://expert.supermarketnews.com/kraftfoods-online-grocery/2010/06/16/shopper-loyalty-card-importance/</link>
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	<item>
		<title>eSales and marketing developments</title>
		<description><![CDATA[Please give us some examples of how you work with retailers to develop eSales and marketing? ]]></description>
		<link>http://expert.supermarketnews.com/kraftfoods-online-grocery/2010/06/16/esales-and-marketing-developments/</link>
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	<item>
		<title>eSales and the recession</title>
		<description><![CDATA[How has the recession changed your efforts in eSales? 
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		<link>http://expert.supermarketnews.com/kraftfoods-online-grocery/2010/06/16/esales-and-the-recession/</link>
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