It’s no surprise that health and wellness is going to be a core plank in many of our product innovations. And it may not be just for new products. Kraft Foods is actively working to improve the quality of its many iconic snack brands and deliver “better-for-you” options. Take our Wheat Thins crackers, for example. We’ve more than doubled the whole grains in our Original and Reduced-Fat Wheat Thins to 11g per serving. We know people are looking to incorporate more whole grains in their diets, and we can help them by improving upon existing items in our line.

Consumers tend to snack on two fronts. When they’re in that more functional type of mode, they’re really looking for hunger management or health and wellness benefits. For instance, products that satisfy hunger and provide energy. But they also are looking for snacks with a more indulgent taste.

So you’ll see us innovating on both fronts in terms of delivering and improving upon healthier options for consumers while at the same time delivering delicious experiences that consumers want as they look for an indulgent-tasting reward.

We are exploring a number of areas and platforms that we think can have strong growth going forward. Relying on cutting edge research, we have identified a number of “white-space” areas that we think can really be strong avenues for future growth. They aren’t just one-time, one-hit wonders, but are platforms that really satisfy needs, can be built on, and can be sustained over time.

While I can’t discuss specific new products, I can tell you that we put the consumer first -- we’re focused on understanding the insights around what people want, launching fewer but much bigger initiatives, and then making sure that they are supported very well to ensure that we get their right awareness, trial and repeat levels post launch.